Average ticket is the average revenue per completed job, calculated as total job revenue divided by the number of jobs. It is also called average ticket size or average job value.
The word "ticket" here means the invoice, not a service ticket.
How to calculate average ticket
Average ticket = Total job revenue ÷ Number of completed jobs
Say your crews completed 320 jobs last month for $134,400 in revenue. Average ticket is $134,400 ÷ 320, or $420.
Decide which jobs count. Include zero-revenue visits such as warranty calls and callbacks if you want the number to reflect what a truck roll actually brings in. Exclude them if you want to measure pricing and sales. Both are useful; label which one you are using.
Then split it:
- By job type. Service calls, maintenance and installs have very different tickets. A change in mix moves the average even if nothing else changed.
- By technician. Useful, but read it alongside what kind of work each one was assigned.
Why it matters
Average ticket is one half of revenue. The other half is how many jobs you complete:
Revenue per technician per day = Average ticket × Jobs per day
Say average ticket is $420 and a technician completes 3 jobs a day. That is $1,260 a day. Raise jobs per day to 3.5 by cutting drive time and the same ticket brings in $1,470.
That is why average ticket and scheduling belong in the same report. Pushing the ticket up by spending longer on each job can lower the total if it costs a job a day. Getting another job into the day by cutting drive time raises revenue without changing the ticket. The field service reporting guide covers putting these measures side by side.
A common mistake
Celebrating a higher average ticket that came from fewer small jobs. If you stop taking quick service calls, the average goes up while total revenue may go down. Always read average ticket next to job count and total revenue.
Related terms
- Revenue per technician combines ticket size and volume.
- Gross margin per job shows what each ticket actually earned.
- Jobs per day is the volume side of the same equation.
Common questions
What is a good average ticket?
It depends on trade, job mix and market. Compare against your own history for the same job types rather than against a general number.
How do you increase average ticket?
Common approaches are better diagnosis, offering repair options, maintenance plans and pricing reviews. Check that it doesn't cost you jobs per day.
Should callbacks be included in average ticket?
Include them if you want to see revenue per visit. Exclude them if you are measuring pricing. Be consistent month to month.